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Exploring Consumer's Mind Project
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A must read paper by Don E. Schultz
Buyology. New spectacular book by Martin Lindstrom released soon
One step closer to read the mind
Subliminal brand presentation influences our creativity
Some brains are not funny...
Emotions help consumers make better choice
Bring the love back
Exploring brain waves and biology, Int. Herlad Tribune
Musicophilia by Oliver Sacks - how music affects the brain
WE'VE READ &
WE RECOMMEND
Martin Lindstrom's new book
Buyology: Truth and Lies
About Why We Buy..
Dorota Reykowska and Anna Choromańska gave a lecture at ICORIA 2008
Recently LAB hosted professor Lawrence Ang from the University of Macquire
LAB participated in the 7th International Conference on Research in Advertising ICORIA, June 2008
Rafał Krzysztof Ohme gave a lecture at ICORIA 2008
Case Studies
Solutions that changed brands
