Benefits

NEURO TRACE™ can identify which A/V elements are likely to:

  • effectively improve product benefits and brand image perception
  • activate purchase-related behavior
  • irritate or disengage consumers

    • NEURO TRACE™ objectively:

  • evaluates key-strategic A/V moments (e.g. What reactions are generated by the packshot and logo? Which elements of the presented offer are the most attractive?)
  • reveals „creative magnifiers” imbedded in the ad



    • NEURO TRACE™ indicates ad effectiveness in terms of influencing different target groups.

    Moreover, NEURO TRACE™ is perfect for:

  • soundtrack and voice-over pre-testing
  • ad mastering (e.g. how to shoe the product)
  • it gives inspirations for visuals in print, outdoor, internet and POS communication

    • Finally, NEURO TRACE™ gives reliable arguments for media planning:

  • how to shorten the ad successfully?
  • how to position the ad in the programming context?